Add machine control, survey and site communications to your business
Red Edge helps dealers, installers, workshops and equipment businesses build a profitable technology division around machine control, GNSS survey equipment and site communications hardware.
If your customers already operate excavators, dozers, graders, survey gear or remote fleets, there is a major opportunity to supply the technology that keeps those assets productive, connected and job-ready.
Our partner model is designed to help the right businesses expand into high-demand construction and mining technology without starting from scratch.
The result: more revenue per customer, more service opportunities, stronger customer retention and a clearer path into recurring technology work.
Why dealer partners are moving into machine technology
Across civil construction, mining, quarrying and earthmoving, customers are increasingly expecting more than just iron. They want machines and field teams that are:
- machine guidance ready
- survey compatible
- connectivity enabled
- easier to support across multiple sites
- backed by a supplier who can actually help after the sale
That creates a strong opportunity for dealers who already have trusted customer relationships, workshop capability or field support teams.
Instead of referring this work elsewhere, Red Edge partners can bring more of the technology scope in-house.
Business benefits of becoming a Red Edge partner
Expand your offer without changing your core business
Whether you currently sell equipment, repair machines, hire out fleets, provide field service or support civil contractors, partnering with Red Edge allows you to add practical, high-value technology solutions that fit your existing customer base.
Win more of the total job value
When you can offer machine control, survey and communications together, you are no longer competing on one product line alone. You become a more complete supplier and increase your share of each customer project.
Build stronger customer retention
Customers are less likely to shop around when you can support the machine, the positioning hardware, the field survey workflow and the communications layer.
Create a specialist position in your region
A strong local partner with product knowledge, workshop capability and responsive support can become the preferred option for civil and mining customers who want practical outcomes, not just boxes delivered.
Financial benefits for dealer partners
New hardware revenue streams
Add revenue from:
- machine control hardware
- GNSS survey equipment
- site communications hardware
- accessories, install kits and field components
More workshop and installation income
Machine technology creates billable opportunities around:
- installations
- calibrations
- commissioning
- machine transfers
- upgrades and retrofits
- fault finding and support work
Higher revenue per customer
An existing customer who once bought parts, labour or equipment only can now also buy technology systems, survey gear and communications hardware through your business.
Better use of your field and workshop team
If you already have capable technicians, fitting teams or service vehicles, technology supply and support can improve labour utilisation and lift gross profit per customer relationship.
Ongoing support and repeat work
Machine technology is not a one-off transaction. Customers regularly need additional machines fitted, systems transferred, operators supported, firmware checked, hardware replaced and fleets standardised.
Reduced reliance on third-party suppliers
When your business can manage more of the technology layer, you retain more margin, protect the customer relationship and reduce the risk of losing follow-on work to outside providers.
What Red Edge partners can offer their customers
Machine Control
Solutions for excavators, dozers and other earthmoving applications where customers need accurate guidance, efficient setup and practical field support.
Survey Equipment
GNSS survey gear and field hardware that helps contractors, site supervisors and machine teams work from a more connected workflow.
Site Communications
Remote connectivity and communications hardware that supports machine data, site communications and connected field operations.
Complete Technology Packages
A combined offer across machine control, comms and survey equipment gives your business a stronger value proposition than selling single products in isolation.
Who this partner program is built for
This opportunity is ideal for:
- earthmoving equipment dealers
- used machinery dealers
- machinery hire businesses
- heavy equipment workshops
- field service and machine repair businesses
- construction technology installers
- civil and mining support businesses
- survey suppliers looking to expand into machine technology
The best partners usually already have one or more of the following:
- established customer relationships in civil, mining or earthmoving
- workshop or field service capability
- technicians who can be trained
- a regional footprint with strong local trust
- ambition to build a long-term technology division
What you get as a Red Edge partner
- partner pricing across selected products
- structured onboarding and technical training
- support with first installs and system rollout
- access to demo and evaluation pathways where available
- product, sales and application guidance
- ongoing Australian-based support
- a practical pathway to build internal capability over time
We are not interested in simply dropping boxes into a region and walking away. The goal is to help capable partners build a commercially sustainable technology offering.
Why Red Edge is different
Many businesses can supply hardware. Fewer can help partners build a workable business model around it.
Red Edge focuses on practical partner development:
- real-world industry fit
- solutions aligned to construction and mining environments
- support for installation and field deployment
- training that helps your team become more self-sufficient
- a broader technology story across machine control, comms and survey
This means the opportunity is not only about selling products. It is about building a more valuable business capability.
A smarter way to grow your technology revenue
For the right dealer, workshop or equipment business, adding machine control, survey and communications can unlock:
- more revenue from existing accounts
- improved labour utilisation
- stronger customer stickiness
- more reasons for customers to come back
- a point of difference against competitors who only sell equipment or labour
As the market continues to adopt connected field technology, the businesses that can supply, install and support it will be in a stronger position.
Frequently Asked Questions
Do we need prior machine control experience?
No. The right technical foundation, customer base and willingness to build capability matter more than having done everything before.
Can workshops and service businesses become partners?
Yes. In many cases, workshops and field service teams are well suited because they already have practical machine access and fitting capability.
Is this only for major metro businesses?
No. Strong regional partners can be extremely valuable, especially where customers need responsive local support.
Can we offer more than one product category?
Yes. The strongest opportunity often comes from combining machine control, survey and communications into one broader offer.
Is there ongoing support?
Yes. We aim to help partners grow capability over time rather than leaving them to work it out alone.
Ready to grow your business with machine control, survey and site communications?
If you want to build a stronger technology offering, create new revenue channels and add more long-term value to your customer relationships, talk to Red Edge about becoming a dealer partner.